Friday, March 6, 2009

MALAYSIAN MOST SUCCESSFUL BRAND


PETRONAS – MALAYSIAN PRIDE

PETRONAS, the acronym for Petroliam Nasional Berhad, was incorporated on 17 August 1974 under the Companies Act 1965. It is wholly-owned by the Malaysian government and is vested with the entire ownership and control of the petroleum resources in Malaysia through the Petroleum Development Act 1974.

Over the years, PETRONAS has grown to become a fully-integrated oil and gas corporation and is ranked among FORTUNE Global 500's largest corporations in the world. PETRONAS has four subsidiaries listed on the Bursa Malaysia and has ventured globally into more than 32 countries worldwide in its aspiration to be a leading oil and gas multinational of choice.

The earliest officially recorded oil find in Malaysia was made in July 1882 by the British Resident of the Baram district in Sarawak. The oil was used by the local residents for medicinal purposes and later for lighting lamps and waterproofing boats. Commercial exploitation only began in 1910 when the Anglo-Saxon Petroleum Company, the forerunner of the present Sarawak Shell which was granted the sole right to explore for petroleum in Sarawak, struck oil in the town of Miri, marking the start of the Malaysian petroleum industry. The Miri success encouraged further attempts to discover other onshore fields. However, only traces of petroleum were found, and these were not large enough to justify drilling activities.

Consequently, by the 1950s, attention turned to the seas. This was made possible by new improvements in offshore petroleum technology. Marine seismic surveys were carried out for the first time in Sarawak in 1954. The shift offshore began to show results in 1962 with the discovery of oil in two areas offshore Sarawak. Other finds followed in rapid succession. In Peninsular Malaysia, petroleum exploration activities began in 1968 and the first oil field was discovered in 1971.

As in many other developing countries, oil companies in Malaysia had been operating under what was known as a concession system. Under this system, large areas were made available to oil companies under very generous terms and the Government retained very little control. In return for these concessions, the oil companies paid a small royalty and taxes to the Government.

During the Israeli war in 1973, several Arab oil-producing countries decided to stop oil shipments to certain countries. As a result, there was a mad rush for oil, prices shot up overnight and the world experienced its first energy crisis. The 1973 oil embargo also made oil producing countries of the world realise the importance of controlling their own petroleum resources.

In Malaysia, it led to the promulgation of the Petroleum Development Act in 1974 and the formation of a national oil company to ensure that the nation's petroleum resources could be developed in line with the needs and aspirations of the nation. Article 2 of the Act vests the entire ownership in, and the exclusive rights, power, liberties and privileges of exploring, exploiting, winning and obtaining petroleum whether onshore or offshore of Malaysia in PETRONAS.

One of our seccessful brand

Secrect Recipe

Secret Recipe, a lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service.

A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets.

The company has registered an impressive double-digit growth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.

Secret Recipe has earned numerous accolades every year; some of the more prominent ones are:

“ Most Competitive Company Award 2003 ”
“ Malaysia Book of Record 2003 ”
“ Superbrand of Malaysia 2003-4 ”
“ SMI Brand Builder of The Year Award 2004 ”
“ Excellent Food Award 2004 - Singapore ”
“ Product Excellence Award 2005 ”
“ Most Promising Franchisor of The Year Award 2005-6 ”
“ Malaysia Best Halal Restaurant of The Year 2005 ”
“ Most Promising Franchisor of the Year Award 2005 ”
“ SMB Brand Building Award 2005 ”
“ Best Restaurant Award 2006 - Indonesia ”
“ Golden Bull Award 2006 ”
“ Enterprise 50 Award 2006 ”
“ SMB Brand Building Award 2006 ”
“ BestBrand Food & Beverage Cafes 2006-2007 ”
“ Best Local Restaurant Chain 2006 ”

“ International Franchisor of the Year 2007 ”
“ Franchise of the Year 2007 ”
“ Homegrown Franchise of the Year Award 2007 ”
“ Best Sales Growth Award 2007 ”
“ Best Brand Food & Beverage Cafe 2007 ”
“ TOP TEAM 50 Enterprise Award 2007 ”
" Best Casual Dining Restaurant of The Year 2007/2008 ”

Secret Recipe’s principle is set: to give the best satisfaction to all its valued customers.

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